Ron Herman wanted to rebrand itself from a luxury destination to a California lifestyle brand. The solution was to bring the design back to basics and highlight some of his favorite beach destinations.

Role: Art Director | Designer | Photographer
Photography : Ron Herman Japan

Ron Herman wanted to rebrand itself from a luxury destination to a California lifestyle brand. The solution was to bring the design back to basics and highlight some of his favorite beach destinations.

Role: Art Director | Designer | Photographer
Photography : Ron Herman Japan

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